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Dirt’s Alive? Oh Yes, and Then Some!

October 20th, 2010

Watching a movie is one of life’s diversions that nearly everyone can relate to, especially that feeling of wanting to share the news when you’ve just seen a great one. Our staff watched one such movie this May and posted a link on our Facebook page. Little did we know that our enthusiasm for this film would literally grow into an exciting new alliance.

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Your purchase of the DVD through Growing Solutions adds $5 to the fund for distribution of the movie to schools.

DIRT! the Movie, directed and produced by Bill Benenson and Gene Rosow, and narrated by actress Jamie Lee Curtis, brings to life the environmental, economic, social and political impact that the soil has through the stories of visionaries and experts from all over the world. You’ll learn how industrial agriculture has depleted our once fertile soils over the last 50 years, and how there is hope to reverse this trend in the very methods of sustainable agriculture that Growing Solutions advocates for and promotes through the sales of our products.

Based on the book Dirt: The Ecstatic Skin of the Earth by Quill and Trowel Award-winning writer Bill Logan, DIRT! the Movie takes you inside the wonders of the soil—Earth’s living skin. It tells the story of this most valuable and underappreciated source of fertility, from its miraculous beginning to its crippling degradation.

That basic understanding of the volume of life that takes place in the first five centimeters of the Earth’s skin resonated with everyone at Growing Solutions. Compost tea plays a large role in a dynamic system of solutions that can revive depleted soils with local inputs, low energy consumption and non-daunting technical skills. Naturally we wanted to find a way to share this educational tool with our customers, families and friends.

As an Affiliate Partner Growing Solutions’ Home Page now proudly displays the DIRT! the Movie icon. Click, buy the DVD, and your purchase will generate a $5.00 donation toward providing DVDs of the movie to schools throughout the U.S.

“I’m very pleased to see the wide distribution of this film, and we’re eager to contribute to the momentum,” Growing Solutions’ President Michael Alms explained. “DIRT! the Movie is the perfect portal to understanding that our soil is actually ALIVE! Your view of where and how our food is grown and enters the world’s markets will forever be changed. I encourage everyone to view this great story and be the change locally, in management of home lawns, gardens, and community greenspaces.”

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